So, you have determined that you now think that you are ready to enter the often times fulfilling world of online publishing. You’ve purchased your domain or set up your most cleverly named sub-domain and are ready to hit the ground running. Well, if you are like many people that seemingly purchase domains and hosting plans on an impulse, in all actuality you may have overlooked one key factor. The site’s written content.
You must figure out where the the content is going to come from, whom you are going to have create it or whether or not you yourself are going to be up to the gigantic task of filling an entire website up with your own written material. There are several ways to go about supplying your new sites with content. Below you will find the pros and cons of all of today’s major ways of going about obtaining web content.
Free Article Content Sites
Sites like GoArticles and Articlebase boast very large articles databases which were solely designed as a way to connect content writers looking for exposure and publishers looking for free content together. They and many other directories out there with similar goals don’t always offer top quality writing, however, as many of them don’t have very restrictive writing standards and practices. You will quickly discover that on many occasions a lot of your time will be spent just trying to weed out all of the poorly written and poorly edited material that these vast article directories are storing.
But, if you currently have a shoestring budget and limited time, money or writing skills yourself this may be one of your only routes to go in the early days. Be careful though, readers won’t return if your content is subpar and doesn’t meet their standards and you could easily gain a lot of solid negative reviews by site visitors and this will be very hard to overcome in some cases.
Hire a Freelancer
There is an endless amount of ways to find the proper freelance writers for any given written assignment that you may have. You can simply do a simple search engine search for a freelance writer which should turn up numerous opportunities for you to connect with and find qualified freelancers with experience. There are also sites like this which showcase an abundance of freelance writers and their work. You can easily contact the authors of content similar to what you are looking to have created and then negotiate a proper payment deal and schedule.
You also can opt to surf or post your requests on sites like Bukisa and Constant-Content. They take in a number of new freelance writers each year and carefully select them and even monitor the quality of those writer’s works for you. These sites offer marketplaces specifically for buyers of articles to post their desired content wishes and the minimum and maximum amount of money a buyer will be willing to pay the writer for their work.
There are various levels of usage rights and copyright ownership issues that the writers themselves may choose to impose on their works that you should work out ahead of time to insure that you are legally able to control and use the content you are purchasing in the manner you had in mind.
Pay for Prewritten Articles
Ever come across an article that you desired to have, but found it was already published to a bigger site? No worries, usually. Many times you will find that no exclusivity deals have been struck between the author of the article piece and those that have published the piece. This leaves you open for the opportunity to strike a payment offer with this author for the chosen article of your desire.
Be aware that the more any particular article is published with the exact same content on the web, that in some cases you can be unintentionally penalized by some search engines in terms of the ranking of your indexed pages containing this similar material. The bigger sites generally will out rank you even if you have the exact same content and with the exact same keywords and phrases for the web page in question. So do think twice about solely using already published works.
Write it Yourself
When all else fails, do it yourself. This is technically one of the best options out there for you assuming you have decent writing skills and the time. Many people quickly realize that they are not well prepared to write for themselves or to deal with the finer points of SEO article writing. Many times people often find that they have bitten off more than they can chew in terms of their content publishing schedules that they have planned for themselves.
Be sure that you are being very reasonable and weighing very heavily the factors that may prevent you from being able to write several articles a day or every week before you begin this process. You don’t want your audience to get used to you posting fresh content daily and then all of a sudden you end up only being able to reasonably publish new original content you have written once every week or so.
Your fans and followers will very quickly move on to the next big writer and site or blog out there. If you choose to write your own materials for your site or blog do it frequently and very consistently.
Combined is Best Option
The best overall route to channel down would have to be to combine each of these tactics listed above. They all work individually, but you will find that your greatest traffic following will come by opting to involve your own works, pre-published pieces and freelanced works designed specifically to your wishes and desires. Find out which path works best for you and which percentage of each tactic works out best for your sites and your publishing time schedule and proceed to day by day offer an even greater combination of published works on your website.
